Lawyers do their best work through strong relationships and a positive word-of-mouth reputation. This observation has not changed much with the advent of the Internet. What has changed, however, is that new forms of digital communication have accelerated the means of building relationships and a lawyer’s reputation. It used to take a professional and business development lawyer 15 years. Today, running your blog, this can be accomplished in 2 or 3 years.
Post interesting articles
Here are some tips from Comrade law firm marketing company to make your blog interesting:
- Develop Your Strategy
In itself, starting a blog is not a strategy. The strategic part comes from the goals you plan to achieve with the blog, what you include, and how you go about it. When you develop your blog’s strategy, consider the following 4 points.
What Are Your Passions?
When you care about your topic, it translates to the page and will be easier for you to write. Why not you if other lawyers are building local and national reputations through blogging?
What is your niche?
- Blogs whose target is too broad are difficult to market
- Indeed, they have much more competition
- Niches do not restrict your practice
- They open doors
- Niches lead to success
- Decide in which area you want to excel and be known
What is your audience? Your customers? Your potential customers? Their reference sources? What about the major groups that influence them?
Mainstream and professional media, fellow bloggers, association leaders, publishers, and conference coordinators are all potential readers (and potential advocates).
- How do you measure the success of this blog?
- It’s not just about traffic and search engine results.
- Do you want to expand your network?
- Are you becoming a better lawyer?
- Do you want to build a reputation as a go-to lawyer in your niche and city?
- Are you attracting not only customers but, above all, high-quality customers?
- Build On Solid Foundations
Some lawyers like to tinker; some don’t. If you’re not the do-it-yourself type, seek professional help and support. Although WordPress is theoretically free, repainting the youngest child’s room is too. When creating your blog, you ideally want it to be a key part of your law firm’s website. The content you write for your blog will help build your “authority” as a lawyer and your “authority” in search engines like Google.
For now, in attorney digital marketing think of your blog content as how you can attract an otherwise hard-to-find audience. That said, while your blog content should be prominently displayed, your professional credentials and details of the services you offer, including your contact details, should be easily accessible. Also, make sure when creating your lawyer website to design and develop it for mobile first, then for desktop. A mobile-optimized blog, preferably with a responsive design, is essential.